https://www.shakeshack.com/

Shake Shack sprouted from a hot dog cart in Madison Square Park in Manhattan to support the Madison Square Park Conservancy’s first art installation. The cart was quite the success, with Shack Fans lined up daily for three summers.

In 2004, the bid was won to open a permanent kiosk in the Park: Shake Shack was born. This modern day “roadside” burger stand serves up the most delicious burgers, hot dogs, frozen custard, shakes, beer, wine and more. An instant neighborhood fixture, Shake Shack welcomed people from all over the city, country and world who gathered together to enjoy fresh, simple, high-quality versions of the classics in a majestic setting. The rest, as they say, is burger history.

Flat-Top Dogs

With all this burger talk it’s easy to forget that Shake Shack began as a humble hot dog cart. These bad boys are not to be missed. Our dogs are 100% all-natural with no hormones and no antibiotics ever, served on a non-GMO Martin’s Potato Roll. Split and griddled crisp… perfection!

미국 서부에서는 ‘인앤아웃’버거가 있다면 미국 동부에는 ‘쉑쉑버거’가 있다.

=> 움직이는 동사를 이용해서 브랜드를 만들었다.

사람들에게 feel을 전달한다.

(예) 통통 버거, 훌라 치킨