대한민국 대표 유통 트렌드 컨설팅 회사인 ‘김앤커머스’는 김영호 대표가 탁월한 연구업적을 인정받아 세계인명사전인 ‘마르퀴즈 후즈 후(Marquis Who's Who)’ 비즈니스 마케팅(Business Marketing) 분야에 등재됐다고 밝혔다.

김 대표는 국내 유통마케팅, 트렌드 분야에서 가장 많은 10권의 저서를 저술한 저자로서 28년간 전세계 53개 선진도시를 마켓 써베이(Market Survey) 완료한 시티 트렌드 (City Trend) 전문가이다. 소비자들은 무엇 때문에 어떻게 소비를 하게 되는지, 무엇이 소비자를 쇼핑하게 만드는 유인하는 요소인지를 연구하고, 나아가 쇼핑의 미래는 어떤 형태를 할지에 대한 연구를 도시별로 같거나 다른 현상을 주로 연구해 왔다. 선진 도시에서 벌어지고 있는 유통트렌드를 일목요연하게 정리하여 책이나 칼럼으로 정보를 전달하고 있다. 미주, 유럽, 일본, 오세아니아 등 주요 도시의 소비행태와 쇼핑업태를 비교 관찰하여 향후 쇼핑과 업태의 미래에 대해 책으로 저술하고 강의를 하고 있다.

또한 김 대표는 대한민국 최초로 ‘부자’를 주제로 한 부자다이어리인 ‘타이거리치다이어리’와 ‘성공창업’을 주제로 한 ‘타이거창업노트’를 기획, 개발하기도 했다. 김 대표는 “앞으로 대한민국을 중심으로 하는 새로운 업태를 개발하여 소비자 중심의 유통마케팅 체계구축에 도움을 드릴 것이고, 나아가 신(新) 도시관광 시스템 구축에 일조할 것이다.

그리고 지금까지 28년간 시장조사한 세계 각국 도시의 소비행태를 비교한 소비트렌드 현상을 쉽게 알려드릴 예정이다”라고 말했다. '마르퀴즈 후즈 후'는 해마다 미국에서 발행하는 세계인명사전으로 과학‧공학‧예술‧문화 등 각 분야에서 영향력을 발휘한 저명인사 6만 명을 전 세계 215개국에서 선정해 등재하고 있다. 아래 내용은 마르퀴즈 후즈 후에서 전세계 언론에 공포하는 내용입니다.

Professional Narrative Approval Page For Immediate Release

Youngho Kim Recognized by Marquis Who’s Who for Excellence in Business Marketing

Mr. Kim is the owner of Kim&Commerce Co. and a highly regarded product critic whose opinion is respected in the Korean retail industry GOYANG, REPUBLIC OF KOREA, October 25, 2017, Youngho Kim has been included in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

With 32 years of professional experience in retail marketing, Mr. Kim is the chief executive officer of Kim&Commerce Co. He established his retail business to fit the needs of emerging retail trends and today's consumer. "The retail industry is very frequently changing," Mr. Kim says, adding that the new consumer behavior to shop online rather than in a physical store has led him to develop a strategy that allows them to find what they are looking for in one convenient place.

However, Mr. Kim notes that retail poses its own challenges that shouldn't be taken on without experience in forecasting and the ability to be flexible to adapt to new needs. In fact, it is the challenge and change that Mr. Kim thrives on; he feels that he has been successful for this exact reason. He also enjoys the power of comparison having visited major cities (New York, Los Angeles, San Francisco, Tokyo, Shanghai, London, Paris, Hong Kong, etc.) for marketing surveys each year for the past 28 years. He is skilled in forecasting the future of retail shopping, customer’s behavior and what makes people buy products digitally.

In addition to his work as a business owner, Mr. Kim is a published author and a product critic whose opinion on the retail market is respected in the Korean retail industry. Notably, Mr. Kim has written more than 10 books in 12 years on the topics of marketing, trends, merchandising, new business and sales promotions. Mr. Kim is also a consultant and professor in his field. Before establishing his retail business, Mr. Kim earned a Master of Business Administration in marketing to support his professional goals.

He earned this degree from the graduate school at Sogang University in the Republic of Korea. Crediting his education for providing the fundamental skills and knowledge for his success, he continues to professionally develop himself through seminars, conferences and workshops. As he looks ahead to the future, Mr. Kim intends to continue building Kim&Commerce Co., writing books on marketing disciplines and offering his expertise to individuals and businesses in the Republic of Korea and abroad.

About Marquis Who’s Who®: Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®,